Writer. Editor. Content Strategy.
Many people call me Erin. But with a last name like Winker, why not go by Wink?
When I was a kid, my childhood dog had eight puppies. (Fun fact: We didn’t even know she was pregnant.) After 24 hours, the runt of the litter didn’t make it. I buried him with a love note.
My grandmother wore a colored piece of feather in her hair, every day. As a teenager, I asked why. “It’s a conversation piece,” she told me. Touché.
During the COVID pandemic lockdown, I found my journals from high school and college. Over an outdoor fire — socially distanced of course — I read them aloud to my best friend whose name popped up in a few entries. Sipping wine, we laughed (and maybe shed a few tears), remembering who we once were.
Why am I telling you this?
I love stories. But what I love most about them is the connections they bring — and the emotions they evoke. To feeling like you truly know the lead character and sometimes forgetting that you don't. To starting one more episode when you really should go to sleep. To coming home from a great vacation and sharing all the moments experienced with those who couldn't join you.
Stories move people. For a brand and company, this is truly powerful.
My journey…
For the last 20 years, I’ve had the good fortune of creating content in all formats for large brands, agencies and small businesses.
I’ve built online communities and helped tell authentic, emotional stories for a Fortune 500 health insurance company.
Harnessing my passion for plain language, I've developed engaging video content that tackles complex health care terms and makes them simple to understand. And trained a global workforce on how to incorporate plain language principles into their writing.
Through content partnerships, I've showcased amazing local nonprofits whose tireless work has helped so many people and communities lead healthier lives.
By way of good ol’ content marketing, I’ve contributed to an 84% increase YOY in leads generated for a global brand experience agency.
Through panel discussions with industry leaders, I helped a Fortune 50 health company deliver a timely perspective on leading issues (e.g. women’s health, the race to vaccinate, mental health).
I’ve helped a global PR and communications agency win a slew of awards.
These days, I partner with small businesses to grow their brand awareness and position their CEOs and owners as industry leaders through strategic content and storytelling.
What I do
A seasoned storyteller and writer at heart. A meticulous editor, content creator, and all-around inquisitive human.
In corporate speak (and based on trending search terms), I’m a:
Content marketer
Social strategist
Plain language advocate & trainer
Writer
Editor and Proofreader
Services I offer:
Content strategy framework
Social media content & asset development
Writing (various formats)
Copy editing
Plain language advocacy and consulting
Brands along the way…
My mission
Using plain language and clear communication, Wink Consulting supports businesses by crafting engaging content that resonates with their key audiences.
I believe that effective marketing in all formats should be accessible to all, fostering genuine connections and driving meaningful results.
By prioritizing simplicity, I help businesses tell their unique stories with confidence and clarity.
