Meet Wink
This isn’t just a business — it’s a reflection of what I believe in.
I’m Erin Winker — aka Wink. And for the last 20 years, I’ve helped large brands, agencies and small businesses tell their stories by creating content in all formats.
I’ve built and managed online communities while telling authentic, emotional stories for a Fortune 500 health insurance company.
Harnessing my passion for plain language, I've developed engaging video content that tackles complex health care terms and makes them easier to understand. And trained a global workforce on how to incorporate plain language principles into their writing.
I’ve led content partnerships for brand campaigns with elite media publishers (Buzzfeed, CNN, NY Times) — my favorite one allowing me the opportunity to showcase amazing local nonprofits whose tireless work helped so many people and communities lead healthier lives.
I’ve contributed to an 84% increase YOY in leads generated for a global brand experience agency.
Through panel discussions with industry leaders, I’ve helped a Fortune 50 health company deliver timely perspectives on leading issues (e.g. women’s health, the race to vaccinate, mental health).
I’ve helped a global PR and communications agency win a slew of awards.
And today, I partner with small businesses to help grow their brand awareness and position their CEOs and owners as industry leaders through strategic content and storytelling.
Writer | Editor | Content Strategy
A writer at heart. A meticulous editor, content creator, and all-around inquisitive human.
From content strategy frameworks to a range of content assets, I specialize in plain language to help businesses and executives share their unique points of view — driving brand awareness and strengthening leaders as prominent industry figures.
My Mission
Using plain language and clear communication, I support businesses by creating engaging, valuable content that resonates with their key audiences.
I believe effective marketing in all formats should be accessible to everyone, fostering genuine connections and driving meaningful results.
By prioritizing simplicity, I help businesses tell their unique stories with confidence and clarity.